Public Practice Accountant
- Sydney, NSW
- 90,000 + Super
- Accounting (external firm)
e3 is boutique financial services firm baed in Sydney, specialising primarilly in accounting, mortgage broking and managed superanuation services. They pride themselves on being able to offer a suit of financial services, to leverage the relationships & trust of their customer base. While the business has developed a good reputation amoungst it’s clients, it inevitably suffers from the common problem many small firms; an unknown brand name that can’t compete with larger employers for candidates. In addition to missing out to larger employers, e3 is also based in the Sutherland Shire, again reducing the number of Sydney based candidates able to travel to Southern Sydney.
Our Market Map Results
While there are many accountants across Sydney, we wantd to target Accountants within a 20 miunte radius of Taren Point, in Southern Sydney. This would provide a much needed benefit to the role, being close to home for someone based around the Suther Land Shire, to offset the market rate salary.
Our Outreach Strategy
Focusing on prospects around the Sutherland Shire (as well as those who worked for businesses already in the Shire), we had a very large number of candidates to contact. For this reason, of the 79 prospects identified in the Market Map report, the client was in a position to be more selective & approved only 31 of the 79 prospects for outreach. Whie we would have provided a higher number, we were still able to execute a successful sourcing campaign. Unlike other campaigns, this had one of the highest of available mobile numbers to scrape onthe Apollo.io API
SMS
Campaign Results
While many candidates postively responded (9 in total) only 4 were interested in still proceeding after the salary was disclosed. The managers decision to only interview candidates in scope for salary allowed them to book in the 4 candidates rather quickly, who were interviewed over a video call within 48 hours of submitting them to e3. On this occasion, the successful candidate responded to an SMS we sent, which was interesting, given their LinkedIn profile had privacy/messaging settings that didn’t allow for LinkedIn Invites or InMails to be sent and would have most likely being overlooked by most recruiters.
Hear George's Story as Manaager @ e3 Accounting
In his own words
